Social Media Competitive Analysis Template

🔍 Who are your top 3 competitors on social media?

List them out and note their handles across platforms. This helps you track their presence and identify overlaps in your audience.

📊 What type of content are they posting—and how often?

Analyze their content mix: educational, promotional, user-generated, video, reels, etc. Take note of their posting frequency and timing.

🔥 What kind of engagement are they getting?

Look at likes, shares, comments, and saves. What posts are performing well for them? What’s flopping? Engagement tells you what resonates.

🎯 What’s their tone, style, and brand voice?

Is it fun and casual, professional and direct, or inspirational? Compare it to yours and find gaps or opportunities to differentiate.

📈 What can you learn—and do better?

Use your observations to refine your own strategy. Fill content gaps, improve visuals, or experiment with formats your competitors haven’t tapped into.